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  • ffi is a platform for underrepresented positions in the fashion industry. It is essential that the collective idealistically and methodically clearly distinguishes itself from conventional fashion structures.
  • An undefined community is at the center, of which ffi sees itself as a part. The primary reason for turning away from the fashion industry is the unreflective consumerism of post-capitalist society.
  • The prevailing system creates exclusion by deliberately constructing status symbols as well as ideals of beauty and charging them with shallow supposedly luxurious design.
  • ffi aims at collaborations with designers who until then have remained invisible and mute through market mechanisms, static power relations and guided hypes.
  • Creating an independent platform with its own language in image and text is indispensable on the way to achieving a fair distribution of visibility and budget.
  • ffi creates new types of communication channels that try to bypass algorithms and licensing rights.
  • ffi does not name names and refrains from showing faces. As a result, the focus is no longer on the advertising individual, but on the clothing and the community connected by it. Depriving the use of already over-represented identities creates potential for the emergence of new ones.
  • ffi always develops visual and textual language as close as possible to contemporary discourse around art, pop and subculture, as well as cultural narratives and their questioning.
  • To expand the collections serves the objectification of a manifesto, which is added in various forms. It serves to make the community recognizable externally and internally to increase the reach of positions.
  • A white T-shirt as a supposedly empty projection surface and common denominator forms the metaphorical starting point for collaborations and the various representations of the collections. However, this can also disappear entirely in the process.
  • ffi (for further information) and an attached post code refer linguistically to places and thus the communities from which the projects originate.
  • ffi is a platform for underrepresented positions in the fashion industry. It is essential that the collective idealistically and methodically clearly distinguishes itself from conventional fashion structures.
  • An undefined community is at the center, of which ffi sees itself as a part. The primary reason for turning away from the fashion industry is the unreflective consumerism of post-capitalist society.
  • The prevailing system creates exclusion by deliberately constructing status symbols as well as ideals of beauty and charging them with shallow supposedly luxurious design.
  • ffi aims at collaborations with designers who until then have remained invisible and mute through market mechanisms, static power relations and guided hypes.
  • Creating an independent platform with its own language in image and text is indispensable on the way to achieving a fair distribution of visibility and budget.
  • ffi creates new types of communication channels that try to bypass algorithms and licensing rights.
  • ffi does not name names and refrains from showing faces. As a result, the focus is no longer on the advertising individual, but on the clothing and the community connected by it. Depriving the use of already over-represented identities creates potential for the emergence of new ones.
  • ffi always develops visual and textual language as close as possible to contemporary discourse around art, pop and subculture, as well as cultural narratives and their questioning.
  • To expand the collections serves the objectification of a manifesto, which is added in various forms. It serves to make the community recognizable externally and internally to increase the reach of positions.
  • A white T-shirt as a supposedly empty projection surface and common denominator forms the metaphorical starting point for collaborations and the various representations of the collections. However, this can also disappear entirely in the process.
  • ffi (for further information) and an attached post code refer linguistically to places and thus the communities from which the projects originate.
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