Rebekka Hausmann

ffi is a platform for underrepresented positions in the fashion industry. It is essential that the collective idealistically and methodically clearly distinguishes itself from conventional fashion structures.
An undefined community is at the center, of which ffi sees itself as a part. The primary reason for turning away from the fashion industry is the unreflective consumerism of post-capitalist society.
The prevailing system creates exclusion by deliberately constructing status symbols as well as ideals of beauty and charging them with shallow supposedly luxurious design.
ffi aims at collaborations with designers who until then have remained invisible and mute through market mechanisms, static power relations and guided hypes.
Creating an independent platform with its own language in image and text is indispensable on the way to achieving a fair distribution of visibility and budget.
ffi creates new types of communication channels that try to bypass algorithms and licensing rights.
ffi does not name names and refrains from showing faces. As a result, the focus is no longer on the advertising individual, but on the clothing and the community connected by it. Depriving the use of already over-represented identities creates potential for the emergence of new ones.
ffi always develops visual and textual language as close as possible to contemporary discourse around art, pop and subculture, as well as cultural narratives and their questioning.
To expand the collections serves the objectification of a manifesto, which is added in various forms. It serves to make the community recognizable externally and internally to increase the reach of positions.
A white T-shirt as a supposedly empty projection surface and common denominator forms the metaphorical starting point for collaborations and the various representations of the collections. However, this can also disappear entirely in the process.
ffi (for further information) and an attached post code refer linguistically to places and thus the communities from which the projects originate.

ffi is a platform for underrepresented positions in the fashion industry. It is essential that the collective idealistically and methodically clearly distinguishes itself from conventional fashion structures.
An undefined community is at the center, of which ffi sees itself as a part. The primary reason for turning away from the fashion industry is the unreflective consumerism of post-capitalist society.
The prevailing system creates exclusion by deliberately constructing status symbols as well as ideals of beauty and charging them with shallow supposedly luxurious design.
ffi aims at collaborations with designers who until then have remained invisible and mute through market mechanisms, static power relations and guided hypes.
Creating an independent platform with its own language in image and text is indispensable on the way to achieving a fair distribution of visibility and budget.
ffi creates new types of communication channels that try to bypass algorithms and licensing rights.
ffi does not name names and refrains from showing faces. As a result, the focus is no longer on the advertising individual, but on the clothing and the community connected by it. Depriving the use of already over-represented identities creates potential for the emergence of new ones.
ffi always develops visual and textual language as close as possible to contemporary discourse around art, pop and subculture, as well as cultural narratives and their questioning.
To expand the collections serves the objectification of a manifesto, which is added in various forms. It serves to make the community recognizable externally and internally to increase the reach of positions.
A white T-shirt as a supposedly empty projection surface and common denominator forms the metaphorical starting point for collaborations and the various representations of the collections. However, this can also disappear entirely in the process.
ffi (for further information) and an attached post code refer linguistically to places and thus the communities from which the projects originate.

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